Building local footprints that unlock tenders, incentives, and sustainable growth in the GCC
Massoni Advisory is a partner-led boutique consulting firm helping international companies establish and scale in Saudi Arabia and the UAE, from first footprint to sustained performance. We turn local content requirements into a competitive advantage, so you can qualify, bid, and win with confidence—then build the operating model to deliver.
See how we deliver results
Local content & localization
Practical localization and local content solution
Procument Consulting
Deliver measurable savings and efficiency across all categories.
Local Content Uplift
Boost compliance and maximize LCGPA-aligned local impact.
Operating Model Design
Build future-ready structures and processes that scale.
Achieve savings & cost efficiencies
Unlock cost savings opportunities
- Analyze spend patterns
- Aggregating demand
- Conduct competitive tenders
- Deploy strategic sourcing
Enhance your local content score
Boost Saudi participation in your supply chain by
- Developing local suppliers
- Localising the workforce
- Increasing in-Kingdom investments
- Growing goods, services & assets
Streamline your procurement operating model
Improve procurement efficiency by
- Benchmarking governance & processes
- Applying best practices
- Reducing cycle times
- Strengthening KPIs & compliance
Scale smarter with applied AI use-cases
Unlock AI-driven growth by
- Optimising workflows
- Automating recurring tasks
- Enhancing decision-making
- Applying high-impact AI use-cases
- Our Capabilities
We Transform Your Spend into Strategic Value by
Local Content & Localization
Practical localization and local content solutions
- Feasibility studies for industrial investments
- Local content uplift programs (procurement, labor, R&D)
- Joint ventures and partnerships
Result
10-15pp
Average LC improvement in 12 months
Procurement Consulting
Deliver measurable savings and efficiency across all categories.
- Analyze spend patterns
- Aggregating demand
- Conduct competitive tenders
- Deploy strategic sourcing
Result
5-15x ROI
on consulting fees
Operating Model Design
Build future-ready structures and processes that scale.
- Benchmarking governance & processes
- Applying best practices
- Reducing cycle times
- Strengthening KPIs & compliance
Result
20-40%
faster cycle times after re-design
Bespoke AI Consulting
Practical AI solutions tailored to your business challenges.
- Optimising workflows
- Automating recurring tasks
- Enhancing decision-making
- Applying high-impact AI use-cases
Result
30-70%
time saved on repetitive processes
- Procurement Operating Model
- Procurement Operating Model
- Construction and Infrastructure
- Construction and Infrastructure
- Food, Retail, and Hospitality
- Food, Retail, and Hospitality
- Our Credentials
We have partnered with leading entities in the GCC, and beyond, to support their transformation journeys
- OUR LEADERSHIP TEAM
60+ years of combined of local content and procurement experience
Niccolo Florenzano
Partner
13+ years of procurement and local content experience
Proven record of leading complex procurement and local content optimization initiatives, delivering multi-million-dollar savings initiatives and local content improvement program both for government and private sector, across US, Europe and Middle East.
Majed A. Algarni
Partner
20+ years of supply chain and operations consulting
Seasoned business-development and investment leader who has assessed $15 billion-plus in industrial opportunities and driven high-impact partnerships and transformation programs to elevate efficiency and value creation across Saudi Arabia’s industrial ecosystem.
Ali Alsaleh
Senior Consultant
5+ years of strategic sourcing and advisory experience
Delivered multibillion-dollar savings and shaped a $1 trillion investment roadmap through procurement optimization and strategic advisory projects for GCC governments, regulators, and high-growth private ventures.
A team of 12+ Senior Consultants, ex MBB and Big-4 caliber
Anton Krashennikov
Senior AI Scientist
Building Intelligent Systems Across Energy, Cybersecurity & Automation
Experienced AI engineer and entrepreneur with a strong record in developing and scaling machine learning solutions across Europe and the GCC. Anton has led deep-tech ventures focused on automation, optimization, and intelligent system design, bridging cutting-edge research with enterprise-level implementation.
- Our Approach
We Don’t Just Advise
We Stay and Deliver
At Massoni Advisory, we believe consulting is not about reports, it’s about results. That’s why we don’t stop at recommendations. We work shoulder-to-shoulder with your teams until the job is done, implementing every initiative, tracking KPIs, and taking full accountability for outcomes
We start by diagnosing your current state with precision
- Local content baseline: Quantify your current local content position against LCGPA-style measurement and tender expectations
- Spend transparency: Map spend by category, supplier, and country of origin to identify the true localization levers
- Tender readiness review: Identify where low local content blocks eligibility or weakens bid scoring in government and semi-government tenders
- Localization option scan: Compare footprint paths such as import model, local assembly, JV, or full manufacturing based on speed, cost, and score impact
- Incentive eligibility screen: Shortlist the programs you can realistically access and the evidence required to qualify
We translate insights into a clear, tailored action plan
- Localization roadmap: Define the phased plan to raise local value add while protecting service levels, quality, and margins
- Supplier localization plan: Identify Saudi suppliers and partners, qualify them, and design dual-sourcing to reduce risk
- Procurement value cases: Build category strategies and contracting approaches that deliver savings while improving local content impact
- Incentive application packs: Prepare business cases, documentation, and stakeholder engagement plans to secure approvals
- Operating model design: Set governance, ownership, decision rights, and KPIs for local content and procurement execution
We embed the change and stay through execution
- Footprint execution: Stand up the chosen localization model and activate partners, suppliers, and operational capabilities
- Bid enablement: Produce tender-ready local content narratives, commitments, and supporting evidence for procurement processes
- Sourcing delivery: Run tenders, renegotiate contracts, and implement supplier changes with tracked savings and compliance outcomes
- Incentive securing: Submit applications, manage Q&A, and deliver the milestone evidence needed to unlock benefits
- Operating model rollout: Launch the execution cadence, reporting, and routines so the model runs without dependency on individuals
We monitor progress, results and local content compliance
- Score tracking: Maintain a monthly local content dashboard by product, project, and supplier against targets
- Savings governance: Track realized savings, contract compliance, and supplier performance versus agreed baselines
- Program compliance: Monitor incentive obligations, reporting requirements, and audit readiness to protect benefits received
- Tender intelligence: Track policy updates and new tender requirements that impact eligibility and bid scoring
- Continuous uplift: Refresh the roadmap quarterly and convert lessons learned into the next wave of localization actions
Impact Delivered
SAR 800M
in incentives unlocked
Across grants, loans, and fee relief tied to localization investments
8-15x ROI
On cost savings initiatives (i.e., for every 1 SAR you spend with us, you save up to 15 SAR per year)
SAR 1B+
Saudi spend localized
Measured across workforce, procurement, and in country value add levers
X3-5 faster
cycle times
for all your processes
Up to 100%
Local content uplift achieved
- Why Us
We are born different
A partner led GCC boutique turning localization, local content, and procurement into measurable advantage across Saudi Arabia and the UAE
Deeply embedded in the KSA and UAE ecosystems
We leverage an established network across regulators, programs, industrial zones, and local partners to accelerate approvals, unlock the right incentives, and execute localization faster.
Deep GCC Expertise
On-ground experience in Saudi Arabia and the UAE, aligned with Vision 2030 and ICV mandates.
Global Best Practices
We bring proven procurement and local content strategies from top-tier consulting firms worldwide.
Hands-On Delivery
We stay through implementation—driving results, not just writing reports.
ROI-Focused Impact
Our projects consistently deliver measurable savings and local content uplift with full accountability.
