Consumer & Retail

Win the New Consumer: Procurement & Localisation for GCC Consumer & Retail

Strategic sourcing, agile operating models, and localisation programs for supermarkets, big-box retailers, e-commerce platforms, and FMCG brands across Saudi Arabia and the UAE. 

Why procurement & local content matter now

Rising food-commodity costs, global shipping volatility, and currency fluctuations are compressing retail margins just as consumers demand sharper prices and seamless omnichannel experiences. Best-in-class procurement—global cleansheet costing, multicurrency hedging, and category playbooks—liberates cash that can be reinvested in same-day delivery, store digitisation, and private-label innovation. Retailers that master cost bases today can out-promote competitors tomorrow. 

 

National governments are tying shelf space and licences to in-Kingdom value. Saudi Arabia’s localisation scorecards and the UAE’s National ICV program increasingly influence tender evaluations, import permits, and even shelf-listing fees for multinationals. Embedding local-content criteria in supplier scorecards, developing domestic co-manufacturing, and partnering with regional agritech ventures can secure preferential treatment and faster regulatory approvals—turning compliance into an engine of brand loyalty and speed-to-market. 

 

Supply-chain resilience is non-negotiable after pandemic disruptions and Red-Sea rerouting. Market leaders diversify origin mix for high-volume SKUs, negotiate regional hub-and-spoke logistics, and deploy AI demand-sensing to prevent stock-outs during Eid peaks or Mega Sales. Overlay these moves with a crisp operating model—digitised PO approvals, vendor-managed inventory dashboards, and live KPI scorecards—and procurement shifts from firefighting to growth enablement. 

What we deliver for Consumer & Retail clients

Cleansheet costing, regional sourcing shifts, and indexed contracts cut 6–10 % on COGS.
Network-design playbooks and 3PL e-auction events trim fulfilment cost up to 20 %.
LC-weighted vendor scorecards, co-packing partnerships, and workforce Emiratisation/Saudisation plans lift scores with no added TCO.
Data-driven SKU rationalisation and private-label sourcing reduce complexity and boost gross margin.
Target operating-model redesign streamlines approvals, slashing product-listing lead time by 30–40 %.

Why Massoni Advisory

Global best practice, applied locally. Our consultants blend McKinsey, Kearney, and top-tier retail-operations expertise with deep GCC market insight—turning worldwide sourcing and localisation levers into pragmatic, store-ready solutions. 

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