Case Studies

Operating Model Redesign and Go-to-Market Activation for a Saudi Government Export-Import Bank

Client Sector

Saudi government financial institution


The Engagement

A Saudi government export-import bank engaged us to design and produce a comprehensive internal communications and activation programme, equipping every employee with structured, bilingual reference materials and launching a live adoption event to build engagement and capability across the organisation.


Key Outputs

  • Employee onboarding and orientation guide: bilingual document covering day-1 setup, department structure, security protocols, and the organisation’s way of working​
  • Application service reference guide: bilingual (Arabic/English) catalogue for 41 applications, each in a standardised format covering purpose, access, and escalation​
  • Employee working guide: quick-reference document for day-to-day support, connectivity, security hygiene, and delegation​
  • Internal activation day: full event design covering 3 learning tracks, educational sessions, entertainment concepts, pre/post surveys, and logistics planning for 120–180 employees​

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