Case Studies

Securing SAR 13.9M in SIP Grants: Full Feasibility Case for a US Automotive Semiconductor Company’s Riyadh HMI Manufacturing Hub

Client Sector

US BASED Automotive semiconductors / Smart surface HMI manufacturer


The Engagement

A US-based semiconductor company producing ShyTech ultrasound-based smart surface HMI modules for automotive cabins engaged Massoni to deliver a full SIP-compliant feasibility study for a Riyadh manufacturing facility. The study supported the company’s bid to establish a KSA manufacturing hub supplying national OEMs and global export markets, qualifying for the Saudi Incentives Program (SIP) under Batch 02 Automotive.


Key Outputs

  • Comprehensive SIP-compliant feasibility study covering all 10 MIM requirement chapters​
  • SAR 32M CAPEX plan across two manufacturing lines (IMSE panels + SMT assembly and test)​
  • SAR 13.9M SIP grant application, around 35% of eligible CAPEX​
  • 15-year integrated financial model​
  • Saudization roadmap from 16% (pilot year) to 75% at full ramp​

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